MEET THE TEAM

Bauke Muller
Function: Managing Director

Bauke is the Managing Director at Sport Heroes and a result-orientated and strategic sportmarketing professional with a true love for storytelling, concept development, brand management and marketing communication. Travel, the outdoor and sports are Bauke’s biggest passions. He has a Master’s degree in sports marketing, sport management & sponsorships from the Johan Cruyff Institute. He also has more than 15 years of experience in developing and executing brand strategies and creating award winning marketing campaigns for international A-brands such as Walt Disney, Mercedes Benz and Unilever.

At the end of the day, he believes that business all comes down to having a clear marketing focus, innovation and awesome storytelling. His ultimate goal is to make a true impact and give a positive contribution to social change by using the power of sports.

Education: MBA with post-degrees in Sport Marketing, Sport Management & Sponsorships.
Languages: Dutch, English, Spanish, German
Skills: Brand Marketing, Experience Marketing, Sport Marketing, Project Management, Consultancy, Business Development.
Sport Passions: Snowboarding, Surfing, Padel, Tennis, Cycling and Hiking

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